So we all love our phones we use them every moment we have to spare. And that is awesome! However, sometimes we need all our attention, all our focus, on one thing and that’s the road. While driving, it’s kind of dangerous to like your father-in-law’s new shoes so we created On the Road, I’m Offline. This campaign shows the fun, but also the amount of mobile influences we have during our day. And even more important; it doesn’t fit our driving.